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We don’t just make it read well and look great.

We get people reading and keep them reading. We tell the story you need them to hear, without making them work for it.

We identify what to say, where to say it and how to say it. Your headlines, body copy, menus, buttons, design, imagery… even your site structure and the way it all works. It all serves a purpose, and it all tells the same story.

So when your customer’s finished reading, you’re not just one of many choices, you’re the benchmark.



  • Audi web copy Image

    Audi web copy

    Vehicle web copy

  • Cloud Networks web copy Image

    Cloud Networks web copy

    Web copy

  • Loanworks all copy Image

    Loanworks all copy

    Website planning & copy

  • SEEK Learning course copy Image

    SEEK Learning course copy

    Web copy for various courses


  • Website Design Image

    Website Design

    Some examples of our work

  • Logo design Image

    Logo design

    Selection of logos

  • Packaging Image


    Design and artwork

  • Apps Image


    App design and UX

  • Branding Image


    Full brand positioning




Across the team, we have more than 219 years’ experience.

We’re not a big team either. Everyone just has a lot of years under their belt.

Glenn’s been a copywriter, UX designer, content strategist and technical writer for 30 years. Penny’s been in the software development industry for 30 years. Rod’s a former Ogilvy bigwig who’s been in the game for more than 36 years. Mariella was a digital producer at the ABC for 14 years. Monique was a web publisher and editor at the ABC and Lonely Planet for 25 years. Ian’s been designing for 35 years.

And so on…

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    The best copywriter I have met. When it comes to making a bunch of complex points in a single short paragraph, and making it friendly and compelling, Glenn’s the best in the business.

    John Winning Picture John Winning

    CEO, Appliances Online

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    If you want the best, you’ve found it. You would be lucky to find a better outfit than Silver Pistol. The combination of copywriter and designer is a definite mix for success. Each can more than hold their own in their craft of choice but where the true web magic happens is when they work together. Very easy to work with, laid back guys, I found they relate well and that’s why I will continue to use their services. It’s just easy. One size does not fit all in www-land and they truly have the unique creative streak required to thrive in this industry and deliver the best possible results! You want more? Give me a call!

    Damon Joseph Picture Damon Joseph

    Owner, Cloud Networks Australia

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    We needed to bring in a copywriter who could ramp up instantly and deliver high-quality web content very quickly. Silver Pistol did all that and more, in a very responsive, thoughtful and professional style. I wouldn’t hesitate to recommend them.

    Mike Efron Picture Mike Efron

    Manager of Web and Marketing, SEEK Learning

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    Really appreciate you and your team working with us on this. We’re excited and thrilled with the result and think it will really add to how we present in the market. We’ve already had very positive feedback on the logo etc and I hope/expect that our clients will feel equally positive with the website… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.

    Satish Chand Picture Satish Chand

    CEO, Loanworks

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    Silver Pistol was efficient and reliable to work with, to say the least. I felt extremely confident when outsourcing work to them for Toyota – one of our biggest and most important clients. They are extremely organized, dedicated and dependable when working to deadlines, and I have greatly appreciated their constant attention to detail. I would recommend them for any variety of projects, as they are creative and versatile, and they adapt very well to the needs of their clients. They have always walked the extra mile to meet particular needs, and I would be happy to use them again for future projects.

    Hayley Browne Picture Hayley Browne

    Toyota Account,
    HotHouse Interactive Pty Ltd.