Web copy for 20 Toyota vehicles, as well as a variety of associated copy for microsites, EDMs and competitions.
Toyota is one of the world’s biggest vehicle manufacturers.
What they needed
In 2006 Toyota’s web design provider, Hothouse Interactive, engaged Silver Pistol to write new web copy for 20 Toyota vehicle websites. They also had us write copy for various microsites, EDMs, animation scripts, press releases and virtual tours.
What we did
Over a 6 month period, we wrote approximately 300 pages of high quality vehicle copy. The client provided minimal direction, beyond vehicle specifications and a list of features they wanted to highlight for each vehicle. It was our responsibility to translate this data into benefit-driven copy that prospective buyers would find compelling.