Web copy for 20 Toyota vehicles, as well as a variety of associated copy for microsites, EDMs and competitions.

The client

Toyota is one of the world’s biggest vehicle manufacturers.

What they needed

In 2006 Toyota’s web design provider, Hothouse Interactive, engaged Silver Pistol to write new web copy for 20 Toyota vehicle websites. They also had us write copy for various microsites, EDMs, animation scripts, press releases and virtual tours.

What we did

Over a 6 month period, we wrote approximately 300 pages of high quality vehicle copy. The client provided minimal direction, beyond vehicle specifications and a list of features they wanted to highlight for each vehicle. It was our responsibility to translate this data into benefit-driven copy that prospective buyers would find compelling.

What the client thought

Silver Pistol was efficient and reliable to work with, to say the least. I felt extremely confident when outsourcing work to them for Toyota – one of our biggest and most important clients. They are extremely organized, dedicated and dependable when working to deadlines, and I have greatly appreciated their constant attention to detail. I would recommend them for any variety of projects, as they are creative and versatile, and they adapt very well to the needs of their clients. They have always walked the extra mile to meet particular needs, and I would be happy to use them again for future projects.

Hayley Browne Picture Hayley Browne

Toyota Account,
HotHouse Interactive Pty Ltd.

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