But more than just a pretty face
Yes, ‘stunning’ is important. There’s no question. But for design to truly earn its keep, it has to offer more than just good looks.
Truly great design conveys professionalism, credibility and brand authority. It harnesses neuroscience to catch the eye and draw your customers in. It makes the copy look and feel inviting, and the message easier to understand. And most importantly of all, it guides your reader, inexorably, from the top of the page to the call to action.