Microcopy for apps & software
It’s critical to your user experience
It’s one thing getting customers to use your app. It’s another entirely to keep them using it. To make them want to use it, to share it with their friends, family and colleagues. To rave about it in reviews.
For that, you need an engaging, intuitive, friendly, unforgettable user experience (UX). And one of the most important ingredients in the UX mix is microcopy.