What is a progressive web app (PWA)?
A Progressive Web App (PWA) feels much the same to use as a native app, including push notifications and even hardware access. But your customers don’t have to install anything. They simply visit your app, just as they’d visit your website.
Except that progressive web apps load faster than normal websites. Here’s what Google says about them:
“Progressive Web Apps… Load instantly and never show the downasaur, even in uncertain network conditions… Respond quickly to user interactions with silky smooth animations and no janky scrolling… Feel like a natural app on the device, with an immersive user experience.
This new level of quality allows Progressive Web Apps to earn a place on the user’s home screen.”
Why are PWAs cheaper?
By choosing a PWA instead of a native mobile app, you can hundreds of thousands of dollars.
Why? Because developing native apps is expensive! Partly because the programming languages involved are difficult and time-consuming, partly because it’s incredibly hard to get an app into the App Store, and partly because you have to do it twice: once for iPhone and once for Android.
Building a web app, on the other hand, is basically the same as building a responsive website. But with HTML5 rather than HTML and PHP. You build a single app for all users, no matter what device they use. And you host it on a server, rather than getting users to install it on their phone. So you don’t have to jump through all the hoops required to get it into either app store (Apple’s or Google’s).
It’s all much simpler, faster and cheaper. And usually a lot more user friendly. (You’ve probably noticed that most of the apps you’ve installed on your phone are terrible. That’s because of how difficult it is to build them!)