Case study writing
Show readers exactly
what you can do

With a case study, readers get to see you ‘in action’. How you addressed your customer’s needs, how you approached the project, what the real-life deliverable was, and what outcomes it led to.

Case studies
are powerful

Case studies are one of the best ways to illustrate your capability. They give you the opportunity to:

  • Introduce your reader to your client (conveying credibility).
  • Step your reader through the challenges you overcame and the solution you implemented (conveying capability).
  • Discuss the outcomes delivered by your solution (conveying the benefits of engaging you).

But only if they’re
well written

No matter how good the example itself, you still have to capture it properly.

A good case study copywriter can effectively explain your customer’s problem, without making the customer look inept. Can credibly explain your approach and solution, without getting too technical. Can describe the outcome, without sounding boastful. And – most importantly – can do it all in words that people want to read.

We’ve written hundreds
of case studies

Literally hundreds.

For some of Australia’s leading brands (like Telstra and Cisco).

So we know what we’re doing. We know how to get our heads around the situation quickly, and determine the message you need to convey. How to interview your clients efficiently and diplomatically. How to understand their business needs, even when they’re complex and outside our area of expertise.

And how to filter out the mass of information provided, so readers get only the important bits.

And naturally, we know how to write it beautifully.

Meet our

case study copywriters

See some samples of our case study copywriting

Take a look at the case study copywriting samples below, or check out our full copywriting portfolio to see if we’re the case study copywriters you’re after.

As SMS Management & Technology embarked on a program to more effectively convey who we are and what we do within our marketplace, we needed the assistance of a capable, experienced and professional copywriter to ensure these messages were written in a clear and concise manner for our new website. Glenn and his team brought a degree of professionalism and talent to this engagement that met and exceeded the very high expectations set by our business. At a time when online users won’t tolerate excessive or unclear information, Silver Pistol has helped to ensure that we engage our clients and potential clients from the very outset. We look forward to working with Silver Pistol again.

Matthew Kaufman Picture Matthew Kaufman

Marketing Director, SMS Management & Technology

Hello Mariella and Glenn Thank you for your work on the ‘Big 4’ bank study. You’ve done a great job. Both Candice and I appreciate the effort you’ve put into it. Mariella, thank you for your openness and attentiveness throughout the whole process. It was a pleasure working with you. Thank you again.

Gillian Fox Picture Gillian Fox

Managing Director, Gillian Fox Group

I've had the pleasure of working with Glenn and the Silver Pistol Team on and off on different businesses for over 10+ years. I go to Glenn when I am looking for a great copywriter, not just a good one. You get far more than persuasive, engaging content with the ability to write. You get a well organised and confident business partner that helps his clients meet their goals and asks the hard questions when needed. With their strong business acumen, they research deeply to become knowledgeable about the intended audience and the language they use daily. They can handle complex business models and comfortably work with companies that don't always have well-defined value propositions without breaking a sweat. Ultimately Silver Pistol has a unique ability to simplify words, get straight to the point and fuse together meaningful content that genuinely adds value. They do all this in a reliable, well organised and professional manner. I'd have no hesitation on recommending Glenn and Silver Pistol when you really need to kick some big goals and are looking for a top-shelf copywriting partner.

Nathan Stewart Picture Nathan Stewart

Owner, (marketing consultant for MicroSourcing)

My client is very happy! :-)

Sandy Madden Picture Sandy Madden

Senior Producer, C4 (agency for Telstra)

Both Cisco and Thrive have reviewed the first draft - this looks SO much better than what we originally had, so thank you!

Gina Daryanani Picture Gina Daryanani

Senior Account Manager, Thrive PR (Cisco agency)

The way in which Glenn and his team sprung into action was amazing. The quality of work and the speed of execution was impressive. Talented and thoughtful writing.

Rob Wise Picture Rob Wise

Founder & Director, Tickbox

We can also design
your case study template

Did you know Silver Pistol also does design? We can design a reusable case study template for you, ensuring your case study not only reads great, but looks great too!

Want a
case study copywriting quote?

If you’re after a case study copywriter who can show what you’re made of, email us for a quote.