Collaborative website planning and copy.
Australian Ethical Investment is a superannuation and investment fund manager that invests only in organisations and ventures that deliver positive, sustainable change for society and the environment.
What they needed
Australian Ethical wanted to work on a few particularly important pages of their website. They didn’t just want copy and they didn’t just want design. They wanted to work with someone who could help them plan everything on the page, and possibly even what pages they needed. They knew from the outset that they wanted it to be a collaborative effort, and they booked a meeting room at Crown Plaza Terrigal, so we could dedicate the whole day to it, and really do it well.
What we did
Together with their Marketing Manager, we created wireframes, menu structure, copywriting and calls to action for their home page and 3 product pages.