Dozens of course outline pages, as well as quite a few school information pages.
The Macquarie University Faculty of Business and Economics is a leading Australian business and economics school.
What they needed
The school is a long-term client of mine. They first came to us in 2009 because they needed their course outline pages restructured and rewritten.
What we did
Since 2009, we’ve conceived the standard structure for the school’s course outline pages, and written new SEO copy for 9 course pages (e.g. Master of Economics), as well as SEO copy for their About Us, Academic Research, Learning and Teaching, Undergraduate Programs, and Postgraduate Programs pages.
When they tested our copy, they found it outperformed the original by an average of 144%.