Dozens of course outline pages, as well as quite a few school information pages.

The client

The Macquarie University Faculty of Business and Economics is a leading Australian business and economics school.

What they needed

The school is a long-term client of mine. They first came to us in 2009 because they needed their course outline pages restructured and rewritten.

What we did

Since 2009, we’ve conceived the standard structure for the school’s course outline pages, and written new SEO copy for 9 course pages (e.g. Master of Economics), as well as SEO copy for their About Us, Academic Research, Learning and Teaching, Undergraduate Programs, and Postgraduate Programs pages.

When they tested our copy, they found it outperformed the original by an average of 144%.

What the client thought

I’ve worked with Glenn on a number of web content projects over a number of years. I haven’t regretted selecting Glenn as my web writer once. I’ve carried out extensive testing on Glenn’s copy and each time, real samples of the target audience find that Glenn’s copy flows, is engaging and speaks directly to them. I have also enjoyed reading Glenn’s articles that have been published in leading industry publications. I definitely wouldn’t hesitate to recommend Glenn.

Tim McQueen Picture Tim McQueen

Digital Manager, Macquarie University

Get a


Think we can help you in a similar way? Contact us for a quote

If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, email us for a quote.