IT & telecommunications
Copywriting for technology

We’ve worked for some of the world’s biggest technology names, including IBM, Honeywell, Landis+Gyr, Schneider Electric, Telstra and Virgin Broadband.

Not a surprise, really, considering our Managing Director, Glenn, was a technical writer in the software industry for 9 years before starting Silver Pistol.

Since then we’ve written copy for countless software startups and IT consultants, as well as several of the big technology names, including IBM, Telstra, Cisco and Virgin Broadband.

In fact, the IT / telecommunications / technology industry delivers more jobs than any other industry (click to zoom):

What is IT / technology copywriting?

IT / telecommunications / technology copywriting is simply where you write copy about something in the IT, telecommunications or general technology field. It’s a form of technical copywriting. (No, they’re not the same thing; many technical copywriting jobs aren’t for IT / telecommunications / technology companies. It’s also not technical writing, because that’s all about teaching, training and instructing – manuals, procedures, training guides, etc. Technology copywriting is about persuasion, selling and branding.)

What makes a good IT / technology copywriter?

Interestingly, the prerequisite for being good at it isn’t what you might think. You don’t have to be technical, and you don’t have to love technology. You just have to not be scared of it, and you have to have an appreciation of how it can help.

Of course, it certainly helps if you do love technology. And our technology copywriters do…

See some samples of our
IT and technology copywriting

Take a look at the IT & technology copywriting samples below, or check out our full copywriting portfolio to see if we’re the IT and technology copywriters you’re after.

The best copywriter I have met. When it comes to making a bunch of complex points in a single short paragraph, and making it friendly and compelling, Glenn’s the best in the business.

John Winning Picture John Winning

CEO, Appliances Online

If you want the best, you’ve found it. You would be lucky to find a better outfit than Silver Pistol. The combination of copywriter and designer is a definite mix for success. Each can more than hold their own in their craft of choice but where the true web magic happens is when they work together. Very easy to work with, laid back guys, I found they relate well and that’s why I will continue to use their services. It’s just easy. One size does not fit all in www-land and they truly have the unique creative streak required to thrive in this industry and deliver the best possible results! You want more? Give me a call!

Damon Joseph Picture Damon Joseph

Owner, Cloud Networks Australia

Really appreciate you and your team working with us on this. We’re excited and thrilled with the result and think it will really add to how we present in the market. We’ve already had very positive feedback on the logo etc and I hope/expect that our clients will feel equally positive with the website… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.

Satish Chand Picture Satish Chand

CEO, Loanworks

My client is very happy! :-)

Sandy Madden Picture Sandy Madden

Senior Producer, C4 (agency for Telstra)

As SMS Management & Technology embarked on a program to more effectively convey who we are and what we do within our marketplace, we needed the assistance of a capable, experienced and professional copywriter to ensure these messages were written in a clear and concise manner for our new website. Glenn and his team brought a degree of professionalism and talent to this engagement that met and exceeded the very high expectations set by our business. At a time when online users won’t tolerate excessive or unclear information, Silver Pistol has helped to ensure that we engage our clients and potential clients from the very outset. We look forward to working with Silver Pistol again.

Matthew Kaufman Picture Matthew Kaufman

Marketing Director, SMS Management & Technology

The way in which Glenn and his team sprung into action was amazing. The quality of work and the speed of execution was impressive. Talented and thoughtful writing.

Rob Wise Picture Rob Wise

Founder & Director, Tickbox

Want a
technology copywriting quote?

If you’re after an IT and technology copywriter who loves tech as much as you, email us for a quote.