What is IT / technology copywriting?
IT / telecommunications / technology copywriting is simply where you write copy about something in the IT, telecommunications or general technology field. It’s a form of technical copywriting. (No, they’re not the same thing; many technical copywriting jobs aren’t for IT / telecommunications / technology companies. It’s also not technical writing, because that’s all about teaching, training and instructing – manuals, procedures, training guides, etc. Technology copywriting is about persuasion, selling and branding.)
What makes a good IT / technology copywriter?
Interestingly, the prerequisite for being good at it isn’t what you might think. You don’t have to be technical, and you don’t have to love technology. You just have to not be scared of it, and you have to have an appreciation of how it can help.
Of course, it certainly helps if you do love technology. And our technology copywriters do…