Finance & insurance copywriting
The big banks, insurance companies and other finance giants require an awful lot of copy. So it’s no surprise we do a lot of work in the finance industry.
The big banks, insurance companies and other finance giants require an awful lot of copy. So it’s no surprise we do a lot of work in the finance industry.
In fact, the finance and insurance industry has delivered more copywriting work for us than most others.
Our finance & insurance clients include some of the biggest brands in Australia, including Westpac, Commonwealth Bank, Computershare, Wesfarmers, MYOB, Reckon, Australian Ethical, 1Cover, Avcal, HBF and Smartline.
But you might be surprised to learn that, although the big names do commission a lot of copywriting work, most of our clients in this industry are small to medium businesses. And they tend to be far more challenging than the Westpacs and Wesfarmers of the world. Because the client – the actual person who engages us to do the work – is often the person who’s putting their money, their reputation and their career on the line. Perhaps even their licence to practise. So they’re very specific in their expectations (if not always their instructions). And, quite rightly, they won’t accept anything but perfection.
Take a look at the finance & insurance copywriting samples below, or check out our full copywriting portfolio to see if we’re the finance & insurance copywriters you’re after.
Glenn was great to work with and he had some really good ideas for improving how we communicate complex concepts on our website. The copy we developed together at his copywriting workshop in Terrigal was perfect. I wouldn’t hesitate to recommend him.
Andrew Sellen
Marketing Manager, Australian Ethical Investment Ltd
Really appreciate you and your team working with us on this. We’re excited and thrilled with the result and think it will really add to how we present in the market. We’ve already had very positive feedback on the logo etc and I hope/expect that our clients will feel equally positive with the website… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.
Satish Chand
CEO, Loanworks
I really like it – it appeals to both audiences, has some light hearted stuff in and covers all the important points.
Lindsay Giardina
Marketing Manager, Resolve Finance
What you have done is great! We are excited about what you are doing.
Gary Williamson
Founder, Feedom Loans Australia
Brilliant.
Warwick Hall
Chairman, Pearing
Wow.
Nick Chong
Managing Director, Ardent Capital Group
This looks so great. Thanks for the amazing delivery of work! super happy!
Esha Thaper
Communications & Content Marketing Lead, 1Cover Travel Insurance
If you’re after a copywriter with experience in the finance & insurance industry, email us for a quote.
