Finance & insurance copywriting

The big banks, insurance companies and other finance giants require an awful lot of copy. So it’s no surprise we do a lot of work in the finance industry.

In fact, the finance and insurance industry has delivered more copywriting work for us than most others.

Our finance & insurance clients include some of the biggest brands in Australia, including Westpac, Commonwealth Bank, Computershare, Wesfarmers, MYOB, Reckon, Australian Ethical, 1Cover, Avcal, HBF and Smartline.

But you might be surprised to learn that, although the big names do commission a lot of copywriting work, most of our clients in this industry are small to medium businesses. And they tend to be far more challenging than the Westpacs and Wesfarmers of the world. Because the client – the actual person who engages us to do the work – is often the person who’s putting their money, their reputation and their career on the line. Perhaps even their licence to practise. So they’re very specific in their expectations (if not always their instructions). And, quite rightly, they won’t accept anything but perfection.

Some clients

from the finance & insurance industry

See some samples of
our finance & insurance copywriting

Take a look at the finance & insurance copywriting samples below, or check out our full copywriting portfolio to see if we’re the finance & insurance copywriters you’re after.

Glenn was great to work with and he had some really good ideas for improving how we communicate complex concepts on our website. The copy we developed together at his copywriting workshop in Terrigal was perfect. I wouldn’t hesitate to recommend him.

Andrew Sellen Picture Andrew Sellen

Marketing Manager, Australian Ethical Investment Ltd

Really appreciate you and your team working with us on this. We’re excited and thrilled with the result and think it will really add to how we present in the market. We’ve already had very positive feedback on the logo etc and I hope/expect that our clients will feel equally positive with the website… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.

Satish Chand Picture Satish Chand

CEO, Loanworks

A year ago, I was tasked with refreshing the Loanworks brand and building the marketing function from the ground up. Over this time, I’ve engaged Glenn and his team to deliver multiple projects involving copywriting, design and web development. Glenn’s completed a wide range of tasks for Loanworks from project managing our new website, to creating animated videos, to developing ads, eDMs, brochures and whitepapers. And I’ve been thrilled with the results! The quality of his work is excellent - second to none. I’ve found him to be insightful, motivated and passionate - a joy to work with and a huge asset to our team. I can’t recommend him highly enough.

Stephanie Drewe Picture Stephanie Drewe

National Marketing Manager, Loanworks

I really like it – it appeals to both audiences, has some light hearted stuff in and covers all the important points.

Lindsay Giardina Picture Lindsay Giardina

Marketing Manager, Resolve Finance

What you have done is great! We are excited about what you are doing.

Gary Williamson Picture Gary Williamson

Founder, Feedom Loans Australia

Brilliant.

Warwick Hall Picture Warwick Hall

Chairman, Pearing

Wow.

Nick Chong Picture Nick Chong

Managing Director, Ardent Capital Group

This looks so great. Thanks for the amazing delivery of work! super happy!

Esha Thaper Picture Esha Thaper

Communications & Content Marketing Lead, 1Cover Travel Insurance

Want a
finance / insurance copywriting quote?

If you’re after a copywriter with experience in the finance & insurance industry, call (02) 9121 6211 or email us for a quote.