SEO web copy, video scripts, flyers and sales emails.
Bluebay is an Australian-owned independent home loan provider. They’re part of Australia’s leading construction, property and finance company, ABN.
What they needed
In 2012, as part of a national re-branding exercise, they asked us to write their web copy, some EDMs and flyer copy for a program called My Home Plan, and two video scripts and flyer copy for an innovative new home finance offering called Smart Families.
What we did
Throughout 2012, we wrote 31 pages of SEO web copy, all the copy for a 7-email auto-responder series, 9 pages of video script and the copy for 2 promotional flyers. For the video scripts, we didn’t just write the copy, but also conceived the scene premise, the characters and the underlying relationship dynamics.