Our education copywriting clients
One of our earliest clients was the University of Western Sydney. We wrote 18 course brochures for them, as well as the script for a promotional DVD. (Yep, we also write video scripts.)
Since 2009, we’ve written a lot of copy for various schools within Macquarie University. They test the usability of their pages very rigorously. These tests have revealed that our copy significantly outperformed their original copy. ‘Cloze testing’ on two of our pages, for example, showed that reader comprehension was 144% better. ‘Flesch-Kincaid testing’ on the same pages showed an increase in ease of reading from 0 to 25.3 on the first page, and from 6.7 to 22.7 on the second (a higher score means easier to read).
But not all our education copywriting work has been for universities. We’ve written for private colleges (e.g. language schools), private training organisations (e.g. Thinking Habitats) and also for organisations like SEEK Learning, which on-sells university courses to job-seekers.