Content marketing
High quality, high volume articles
Content marketing is the key to building authority and ranking well on Google.
When you publish engaging, helpful, professional articles that show you know your stuff, people read them, talk about them, subscribe to them, bookmark them, revisit them, share them and sometimes even link to them.
And those are exactly the signs Google looks for when deciding how to rank your pages.
Just as importantly, you become a credible, authoritative, trusted voice, and your readers are more likely to buy from you and recommend you.