And break us some rules
Starting a sentence with a conjunction is another way to keep your readers reading. “And” or “But” or “Or”, and so on. Conjunctions signal to the reader that the sentence they’re about to read is closely related to what they’ve just been thinking about. So it’s not going to take them a lot of cognitive effort to understand it.
Even better if you start a whole paragraph with a conjunction. ‘Cos then you’re telling the reader the whole paragraph is going to be easy.
It’s OK to break some rules. If you know what you’re doing, and it works for your audience, you don’t even need to write in full sentences. Not all the time anyway.
I’ve done it here a gazillion times.
Be confident. Be adventurous. Say what you mean, and don’t pull punches. Nobody ever remembers marketing blather.