Copywriting for startups
and small businesses

You’ve probably seen a lot of big-name logos plastered across our site. Don’t worry. That’s just to impress people! We also do a lot of copywriting for startups.

In fact, we’ve worked for more startups than we have big businesses!

Writing copy for a startup

In our experience, most startup clients are alike. In a good way. A software startup client thinks and talks in almost exactly the same way as someone who’s just opened a cafe. They’re aspirational, energetic, adventurous, bold. They have the same overarching goals, and they think about their customers in the same way.

So it’s not the subject matter that unites them, it’s the type of copy they tend to require and the sort of messages they like to convey.

We love working for startups. Their energy and excitement is infectious, and this always results in better copy.

See some samples of our startup copywriting

Take a look at the startup copywriting samples below, or check out our full copywriting portfolio to see if we’re the startup copywriters you’re after.

If you want the best, you’ve found it. You would be lucky to find a better outfit than Silver Pistol. The combination of copywriter and designer is a definite mix for success. Each can more than hold their own in their craft of choice but where the true web magic happens is when they work together. Very easy to work with, laid back guys, I found they relate well and that’s why I will continue to use their services. It’s just easy. One size does not fit all in www-land and they truly have the unique creative streak required to thrive in this industry and deliver the best possible results! You want more? Give me a call!

Damon Joseph Picture Damon Joseph

Owner, Cloud Networks Australia

Without Glenn, we would never have gotten this business off the ground.

John Shore Picture John Shore

Sales Director,

Silver Pistol have been our go-to guys for copy, web design and development, for 10 years. Their work alone has increased our conversion rate by 40%, and they’re great guys to work with too. We’d never want to go elsewhere.

Adam Szmerling Picture Adam Szmerling

Owner, Bayside Psychotherapy

LOVE it!!! Laughed out loud [partly in sympathy for Roger] but think this is a great approach. I would think this may hit the target square on.

Annelies Roe Picture Annelies Roe

Founder, Anna Roe & Co

I just wanted to send you a quick thankyou for all the outstanding work that you have done in producing the user documentation for the release of our software. My employees and customers have both commented to me personally that they have found the documentation to be extremely helpful in both guiding them in using the product and grasping the difficult underlying concepts.

Dr. Tim O'Neill Picture Dr. Tim O'Neill


I have to tell you that you have been the most professional person I’ve dealt with in all my experience in setting up my business. It has been a joy working with you. You were efficient, prompt, professional, helpful, encouraging, charming and good value, which made me want to deal with you and I looked forward to your emails. I shall aspire to follow your example in my own business.

Debbie Smith Picture Debbie Smith

Director, Inside Solutions

This has to be the best piece of copywriting I’ve ever read. I think that your copywriting is exceptional and unsurpassed! It’s PERFECT! You understand subtleties and have worked in all the selling points perfectly!

Leanne Bell Picture Leanne Bell

Owner, Lea Bella Creative

Thanks for your input on my last direct mail campaign. The effort you put in resulted in response rate that was twelve times higher than any other campaign that I have done. Great work!!!

Nic Gadaleta Picture Nic Gadaleta

Director, Practice Advantage

We had attempted on three separate occasions to roll out new web and brochure content that was worthy of our product. Glenn and his team at Silver Pistol provided us with web copy and brochure copy that has truly made us stand out from our competition. We’d always been worried that an external advertising copywriter would have difficulty capturing all of the product benefits and features. But when we received the first draft from Silver Pistol, we stopped worrying. What’s more, it was a simple process. We supplied some existing material, and Glenn filled in any knowledge gaps through regular communications. The proof is always in the results, and I have to say that since Silver Pistol re-wrote our copy, the number of leads from the website has increased by over 100%. Thanks Glenn… you make us shine!

Roo Wright Picture Roo Wright


Glenn I love it! It really feels as if I own it, that I am speaking directly to my prospect. And when they meet me I can also live up to what that they have read about me, and the work that they have seen. Thank you, great job! I am a very happy client and look forward to working with you again in the near future.

Estelle Judah Picture Estelle Judah

Director, Estelle Judah Photography

You guys are fu**ing geniuses! I will write a more appropriate mail when I have a few spare minutes but honestly I couldn’t be happier with everything you’ve done. It’s a masterpiece and the feedback from everyone to date has been brilliant.

Richard Brown Picture Richard Brown

Owner, Sandbar


Warwick Hall Picture Warwick Hall

Chairman, Pearing

Wow what you pulled together is fantastic, thankyou Glenn. You are a very talented man. Thankyou for what you have created for me. It makes sense, is accurate and reflects me and my way very well.

Dr. Jaime O'Sullivan Picture Dr. Jaime O'Sullivan

Founder, Fertility Science

Want a
startup copywriting quote?

If you’re after a copywriter with years of experience with startups, email us for a quote.