Using Word Clouds for SEO copywriting: Ensuring your web copy is appropriately optimized
April 14, 2010 • Glenn Murray
This is just a quick screencast illustrating how to use Wordle word clouds to tell what your copy is optimized for. This is something good SEO copywriters have been doing for quite a while, so there’s nothing new here. (One of the main reasons I’m posting it is so I can link to it for clients when preparing strategies, etc.)
If you’re not already doing this (or worse, you’re still relying on keyword density), you should find this screencast useful.
Paul Cunningham wrote on April 14th, 2010
I like how "crap" was a fairly prominent word in that cloud :-)
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Glenn (Owner) wrote on April 14th, 2010
HA! Wonder how many people would think it appropriate if I started ranking for that!
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Brian V. Hunt wrote on April 28th, 2010
Hey Glenn, Great site. I'm going to buy your book. This topic was new to me and provided an extremely suprising look into the content on my site. Words that I thought I had optimized for didn't even show in the cloud. Thanks, Brian
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Jason wrote on May 5th, 2010
Hey Glenn, I notice Wordle only highlights instances of exact words. Does this differ to the way search engines actually operate? For example the words run, running, runner would be recognised once each by Wordle. Would a search engine apply greater logic and recognise these three words as being related? Jason P.S Great mother's day special, I'm about to buy the e-books!
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Glenn (Owner) wrote on May 6th, 2010
Hey Jason. Good question. The answer is yes... and no. Google definitely knows "running" & "runner" are different words. But it will often bold "runner" in the SERPs even if the user searched for "running". That's because it's also smart enough to know that those words are related. For a related discussion, check out my guest post at Science for SEO, http://www.scienceforseo.com/guest-posts/seo-copywriting-is-dead-here%E2%80%99s-proof/.
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aurelia wrote on August 17th, 2010
Wonderful video for all the copywriters. aurelia of copymarket
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Denise Beckmann wrote on August 24th, 2012
After the changes in Google with Panda and Penguin writing is ever more important. This is a great way to stop gaming the system, write from the heart about things that matter, and check that the keyword you used make common sense. Relevance is king and content is how that happens. This may be 2 years old, but it works in 2012 too!
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Glenn (Owner) wrote on August 26th, 2012
Very true. And becoming more and more true every day, IMHO. Thanks Denise.
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33 software tools for freelance copywriters wrote on April 9th, 2015
[…] If you’d like to learn more about this, here’s a screencast I recorded 4 years ago… Using Word Clouds for SEO: Ensuring your web copy is appropriately optimized. […]
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