Copy Clip: Choosing keywords & theming your site – An example

May 5, 2009 •

Most websites target a variety of audiences. And each is Googling something different. Here’s an example of how to think about keyword analysis, and how to structure your site around your target keywords (using ‘clustering’ or ‘theming’).

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Let me know your thoughts. Was this helpful? Any other suggestions? I’d love to hear from you.

Feel free to comment...
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Fred Schebesta wrote on May 5th, 2009

Awesome video, super keen to get more theming going.

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Clare Lancaster wrote on May 5th, 2009

Glenn. Mate. Stop giving away the secrets ;) Nice post - Theming is fundamental to successful search results for your business and is complementary to well designed information architecture and navigation - double bonus.

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Robert Adelman wrote on May 5th, 2009

Glenn, love the topic and love the video, this is a great and easy way to learn about theming!!

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Paul wrote on May 8th, 2009

That was very useful, and triggers some ideas. Nicely done.

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Joshua wrote on May 11th, 2009

Great vid Glenn! Have to agree with Clare - building topic-specific clusters of original content on your website will not only help your rankings, but also drive visitors directly to the pages within your site that are specific to what they were searching for - reducing bounce rates, and increasing conversions. Good stuff, keep 'em coming. =)

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Glenn (Owner) wrote on May 25th, 2009

Thanks guys. Appreciate your comments. Let me know if there's anything specific you'd like me to do a vid post on! Cheers.

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Dejan Petrovic wrote on June 18th, 2009

Ageed. Focus and clarity is important, this is often hard to explain to site owners. But then again a lot of SEOs ignore the importance of thorough phrase research. I'll have my link builders watch this video tomorrow morning.

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5 SEO Content Mistakes You’re Making « News « Joseph Murphy Consulting wrote on January 19th, 2010

[...] Want to know a bit more? Copywriter Glenn Murray recently made an excellent video on how to organize keywords and content topics. [...]

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Jason Lee wrote on October 24th, 2010

Thanks Glen, that was interesting. As constructive criticism I'd recommend video posts to be no longer than 2 minutes though; snappier, capture your audience. The attention span of the viewer is under the same attack as the attention span of the reader in modern times.

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Kris L. Canaday wrote on December 3rd, 2010

Thank you for this video. It was very insightful and clarified several difficult concepts for me.

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Ruth wrote on May 13th, 2011

I Just love this video. Thanks for sharing this video.

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Don't be fooled; SEO copywriting ain't all that wrote on July 14th, 2015

[…] someone’s doing keyword research to choose the most appropriate keyword phrases to target, and planning clusters of pages around those phrases, all we copywriters need worry about is writing helpful, informative, engaging, compelling, […]

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