We’re tripling the price of the Problogger Scorecard ebook. Here’s why…

August 31, 2010 • Glenn Murray

Recently I released an ebook with Darren Rowse (aka Problogger). We launched it at a discounted price of $9.97, and said we’d be putting the price up to $14.97 on Sept 1. But we’ve changed our minds…

Come Sept 1, we’ll be increasing the price to $29.97 instead.

Why are we updating the book so early and tripling the price?

Since launching, we’ve had a LOT of feedback suggesting it was priced too low. We’ve also had a lot of buyers tell us they’d love to see an example of a scored post. And quite a few told us the scorecard itself was a little tedious to use: They didn’t like filling it out by hand, and they found it tedious and time consuming scrolling back and forth between the Recommendations and the Scorecard.

So we put two and two together, and decided to address all of this feedback at once. Now.

We’d never planned to release an updated version of the book so soon, but the feedback was very convincing. We had our doubts about the price from the outset, and when people pointed out the problems with the book, it was painfully obvious they were right.

I’ve spent 63 hours updating the book

So in the two weeks since launch, we’ve spent many, many hours on the book. I don’t know how many Darren’s spent, but I know I’ve personally spent more than 63 hours updating the book! (And yes, I’m in the dog-house at home!) Here’s a screen grab of my timesheets report (from Yast).

How has the ebook changed?

The result of all this time? The ebook is now almost twice as long (now 101 pages, up from 59 pages). Following are the most noteworthy additions:

• NEW — A 33-page worked example, where we score one of Darren’s posts and discuss our reasoning.
• NEW — An electronic scorecard that automatically totals your score. You just select Yes or No.
• NEW — Single page printable scorecard, containing all the the recommendations, but scaled to print on a single page.
• NEW — Recommendation on using sentence case or title case for headings.
• NEW — Expanded discussion of SEO copy.
• NEW — Improved navigation, with bookmarks displaying to the left of the PDF, so no need to scroll back and forth between Recommendations and Scorecard.

What’s the new price, and when does it go up?

As a result of all the feedback and the addition of so much extra content value, we’re increasing the normal price to $29.97 (USD). This new price will be effective as of Sept 1 EST (US Eastern time) = 2pm Sept 1, Sydney time. (Aug 31 is the last day of the special.)

A snapshot of some of the feedback

Soon after launch, Darren sent out a survey to buyers. Here are some of their responses:

Pricing

Darren asked buyers how valuable they thought the EXISTING book is. More than 60% of respondents said they thought it was worth more than the $9.97 we were charging. And remember, this is without any of the changes discussed above.

Example required

Darren asked if buyers thought an example would be helpful. A resounding 98.3% said yes.

General suggestions

Darren asked for general suggestions. Here’s a selection of the answers. Can you detect a theme? 😉

Existing buyers get the updated version for FREE!

If you’ve already bought the Problogger Scorecard ebook, don’t worry, you’ll get the new version for free. Darren will send you an email with a link to a free download of the updated version.

Buy your copy before the price goes up to $29.97

If you’d like to buy a copy of the Copywriting Scorecard for Bloggers ebook before it goes up to its full price of $29.97 USD, you have until midnight Sept 1 EST (US Eastern time). Buy now at the Problogger website…