SEO Copy – What should the word count of my pages be?

December 4, 2006 •

Whether you’re an SEO copywriter or not, you’ve probably heard plenty of rules (accurate and otherwise) regarding how many words you need on each page of your website. Chances are, the loudest voices in the clamor are those advocating HEAPS of copy. But remember, the person with the loudest voice isn’t always right…

While I definitely agree that ‘content is king’, there is no need to write volumes. You can reach the top of the search engines with a page wordcount of between on most pages. As a rule of thumb, below 100 is probably too little for the search engines, whereas above 1000 is definitely too much for your visitors.

Don’t be intimidated into writing pages and pages of copy for your home page (or any other page where short, succinct copy is required). When it comes down to it, Google and the other search engines don’t count your number of words and strike you off the list if you’re too high or too low. They’re only interested in your word count insofar as it’s an indication of the helpfulness of your website. Typically a helpful website will have a lot of words and an unhelpful website will have very few. (It’s a very limited way of looking at the world, but you have to remember that search engines aren’t as good at assessing the relevance and usefulness of a website as humans are. Also, remember that they use other rules to help them decide what sites should rank highly.)

When it comes down to it, the one and only thing that you should absolutely do is write for your visitors first. After all, they may buy from you; there’s absolutely no chance the search engines will!

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