My most popular copywriting blog posts of all time

December 4, 2013 • Glenn Murray

I’ve run Divine Write since 2002, and I’ve been blogging for most of that time. (Although until about 2006, I didn’t call it a blog. I just wrote articles and published them on static pages on my site.)

I thought it might be interesting to look at which posts have been my most popular.

Last 6 months

1. What’s a copy deck? And how important is it for a copywriter?, 1,099 page views, 5min 23sec avg time spent on page (7 months old)
2. How long do copywriters take to write stuff?, 629 page views, 4min 58sec avg time spent on page (14 days old)
3. 17 great tools for copywriters, 1,847 page views, 2min 51sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)
4. Ian re-designed the new TechCrunch website in 1 hour, 545 page views, 2min 21sec avg time spent on page (1.5 months old)
5. How to display samples from your copywriting portfolio, 477 page views, 2min 58sec avg time spent on page (3 years old)

Last 12 months

1. 17 great tools for copywriters, 1,847 page views, 2min 51sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)
2. 12 job application tips for copywriters, 1,304 page views, 3min 09sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)
3. What’s a copy deck? And how important is it for a copywriter?, 1,099 page views, 5min 23sec avg time spent on page (7 months old)
4. 12 handy tips for generating leads through cold-calling, 805 page views, 3min 23 sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)
5. How long do copywriters take to write stuff?, 629 page views, 4min 58sec avg time spent on page (14 days old)

All time (since 2005 when I started using Google Analytics)

1. Architect or Building Designer: Who do you choose? (no longer live), 8,185 page views, 3min 21sec avg time on page (7+ years old)
2. 17 great tools for copywriters, 1,847 page views, 2min 51sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)
3. A Day in the Life of a Freelance Copywriter, 6,030 page views, 3min 08sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)
4. 12 handy tips for generating leads through cold-calling, 805 page views, 3min 23 sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)
5. 12 job application tips for copywriters, 1,304 page views, 3min 09sec avg time on page (7+ years old – I’m not sure of the exact age as this was one of my old articles – I only recently converted it to a WordPress blog post)

Conclusions

Most of this came as no surprise to me. Like most copywriters, I keep a pretty close eye on my analytics. In fact, over the last few months, I’ve had Google Analytics Real-Time open all the time on my fourth monitor.

I’ve always known that other copywriters are my main blog audience, and I target most of posts at them.

What I DID find surprising, though, was the popularity of the Building Designer vs Architect post. That was something I wrote for an old real estate client, way back in 2002. He gave me permission to use it on my site (which I wanted to do because it was another article – during the glory days of article marketing… 😉 Perhaps I should set up some sort of architect squeeze page and 301 this page to it…? Any ideas?

It’s also interesting to note that two relatively recent posts made it into the top 5 for the last 6 months. (The copy deck post and the post about how long stuff takes to write.) This tells me copywriters are VERY interested in this sort of information. I might have to write some more…

Other than that, this was a very useful exercise for me, because I finally got around to promoting my SEO Copywriting ebook on my most popular posts.