Essential advice on increasing keyword density without compromising readability

October 19, 2006 •

Although you shouldn’t get too hung up on keyword density (see my previous post on SEO copy keyword density for an explanation), if you’re aiming for a density of around 2-3%, you’ll find that this isn’t easy to achieve, without compromising the readability of your copy.

The easiest way to do it is to be specific. (In fact, in most cases, this is the only rule you’ll need to follow.) As you write every sentence, ask yourself, “Could I be more specific?”  For example, don’t just say “our computers” or “our products”; ask yourself if you can get away with saying “our cheap second hand computers” (assuming, of course, that that’s your keyword phrase). Similarly, don’t say things like “with our help”; instead, say “with the help of our cheap second hand computers”. Once you get the hang of it, you’ll find there are more than enough opportunities to replace a generic term with your keyword phrase.

Obviously, there’s a bit of an art to it. Sometimes it ends up just sounding like you’re repeating your keyword phrase over and over again. If this happens, you may just need to restructure the sentence or paragraph.

The most important thing to remember is, your site reflects the quality of your product or service. If your site is hard to read, people will infer a lot about your offering… Readability is all-important to visitors. And after all, it’s the visitors who buy your product or service, not the search engines.

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