Sometimes copywriting’s easy. And that’s OK.
September 5, 2014 • Glenn Murray
Today I wrote some copy, and I got it in one hit. No brain-strain, no doubts, no second-guessing, no umming-and-arring, no trial-and-error. I just banged it out, and it was good.
Why does easy make me uneasy?
Then I started feeling guilty.
“How can I justify charging full price for this, when it came out so easily?”
Actually, I’m not sure “guilty” is the right word. Perhaps I just started second-guessing the lack of second-guesses?
“How could it be good if it wasn’t painful?”
Or maybe a little of both…
SHOULD I be uneasy?
So I had a bit of a think about it. Does the client care how long it took me to write? How easy it was? No. All they care about is whether it’s good.
Then is it good? Well, I certainly think so. I actually revisited the copy after I sent it. Pulled it apart, in my head, to decide whether I would have done anything differently if I’d had more time, or if it were my business I was writing about. And honestly, I don’t think I would have.
I think it just came out right-proper, the first time, and I should just accept it.
Then why was I?
Of course, then I started thinking about why I had doubts in the first place. (If you know me, personally, you won’t be surprised to hear that. My (meta)mind is a very troubling place! 😉 And I came to the conclusion that it was simply because I’m most proud of the prose I have to work hard for. That’s the stuff that’s really mine, that really proves my worth. The stuff that comes easy is just my writer’s brain instinctively doing its thing. Being proud of that would be kinda like being proud of my hair colour, my dashing good looks or my Chris Hemsworth physique.
Do you do the same?
Is this a writer thing, or is it just me? Do you doubt yourself in this situation?