A copywriting post worth talking about

November 6, 2013 •

After being called an “arrogant asshole” by the CEO of Ragan.com and PRweb.com, I was ready for a lift. And today I got it.

This tweet…

I happened to see a tweet from Sarah Townsend, a freelance copywriter in the UK:

Tweet about copywriting post

As a big proponent of conversational copywriting, I was quick to click. What I found at the other end was a very pleasant surprise.

Led me to this article…

Andrew Boulton, copywriter for The Drum, had crafted a thought-provoking and charmingly written post: I ain’t your mate: where do we draw the line with friendly copywriting?

A very nice copywriting post

You should check it out.

This is exactly the sort of post I expect to see on a blog for professional communicators. Very refreshing. It may not answer any questions, but at least it asks a good one. And it made me laugh too:

“Yes you scaled the mountain, but on the way up a Yeti did a poo in your hood.”

So thanks, Andrew. And Mark, take note.

Feel free to comment...
comment avatar
Andrew Boulton wrote on November 7th, 2013

Absolutely delighted that you shared this Glenn. I’ve made a conscious effort to try (in my own bumbling, rambling way) to talk about the issues in copywriting that I notice and hope that fellow writers recognise the things I’m talking about too. Thanks for the spotlight!

comment avatar
Glenn Murray wrote on November 7th, 2013

It was a great post. It's us should be thanking you! :-)

Leave a Reply

Your email address will not be published. Required fields are marked *