A copywriting post worth talking about
November 6, 2013 • Glenn Murray
After being called an “arrogant asshole” by the CEO of Ragan.com and PRweb.com, I was ready for a lift. And today I got it.
This tweet…
I happened to see a tweet from Sarah Townsend, a freelance copywriter in the UK:
As a big proponent of conversational copywriting, I was quick to click. What I found at the other end was a very pleasant surprise.
Led me to this article…
Andrew Boulton, copywriter for The Drum, had crafted a thought-provoking and charmingly written post: I ain’t your mate: where do we draw the line with friendly copywriting?
You should check it out.
This is exactly the sort of post I expect to see on a blog for professional communicators. Very refreshing. It may not answer any questions, but at least it asks a good one. And it made me laugh too:
“Yes you scaled the mountain, but on the way up a Yeti did a poo in your hood.”
So thanks, Andrew. And Mark, take note.
Andrew Boulton wrote on November 7th, 2013
Absolutely delighted that you shared this Glenn. I’ve made a conscious effort to try (in my own bumbling, rambling way) to talk about the issues in copywriting that I notice and hope that fellow writers recognise the things I’m talking about too. Thanks for the spotlight!
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Glenn Murray wrote on November 7th, 2013
It was a great post. It's us should be thanking you! :-)
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