Is your content marketer really a mechanic?
April 15, 2013 • Glenn Murray
This morning, I read a great article by Joe Pulizzi: 4 Truths About Content Marketing Agencies. It’s definitely worth a read, but I’ll give you the synopsis: A lot of people are calling themselves content marketers when they really shouldn’t be.
New profession, age-old problem
While I agree, this sux, we shouldn’t be surprised. It’s something good copywriters and SEOs (and mechanics!) have faced forever. With content marketing we have, once again, a situation where two conditions are true:
- Customers believe they need something (desperately); and
- They have no way of judging the capability of would-be providers;
In this situation, there’ll always be providers who are unscrupulous enough to claim they have what it takes.
Articles like this help. Nice one +Joe Pulizzi.
Copywriters aren’t content marketers either!
While we’re at it, I have a bone to pick with copywriters who call themselves content marketers.
It’s called ‘content MARKETING’ for a reason. Content creation is just one part. In my experience, most copywriters are NOT content marketers. They write the content; they don’t do any distribution, outreach, analytics or anything else on the MARKETING side of that equation.
That includes me. I’m a copywriter, not a content marketer.
Copywriters, are you content marketers too?
Where do you stand on this issue? Do you do both, or just the content creation stuff?