Copywriter coaching
Tailored guidance from
a seasoned vet

Tools, processes, writing style, pricing or anything else copywriting related.

Whether you’re just starting out in your copywriting career, or you already have a few years under your belt, I can give you specific, one-on-one, tailored guidance and hands-on assistance that will help improve your skills and business, and dramatically increase your confidence.

Copywriting is hard

Especially when you’re a freelancer. Managing clients, juggling projects, wrangling your IT, setting up tools and processes to help you work efficiently, overcoming procrastination, dealing with isolation and self-doubt, marketing yourself, invoicing, chasing payment, coping with home-life interruptions…

It’s all stuff you have to do, day-in and day-out, when you’re a freelance copywriter. And none of it’s what you signed up for. Right?

Glenn Murray - copywriter coach

I know... I’ve been doing it since 2002

Trust me, I struggled with the very same things you are.

  • Why I had to work through part of my wife’s first labour
  • Why it was gut-wrenching when a client didn’t like my writing
  • Why every new job was terrifying
  • Why marketing myself felt like bragging
  • Why so many clients dragged out payment, because they could
  • Why I felt like apologising every time I sent an invoice or raised my prices
  • Why every so-called small-business tool cost just a little too much, and did only part of what I wanted it to do

Even if it was just a phone call, every couple of months.

Unfortunately I had no help with any of this, and I paid the price for many years.

But you don’t have to.

Get copywriter coaching from someone who’s overcome the very same challenges you’re facing right now

After nearly two decades as a copywriter, all working from home, I’ve butted my head up against just about every problem out there. And I’ve tried just about every ‘solution’ to those problems. So if you’re struggling with something, chances are, I’ve struggled with it too. More importantly, chances are I’ve overcome it – or I wouldn’t still be in business.

Just tell me what you need help with:

  • Advice on pricing?
  • Writing guidance?
  • Help writing that big client job you just can’t get right? (Collaborative copywriting is fun!)
  • Managing a difficult client?
  • Hands-on help setting up a project management tool that works for a freelance copywriter?
  • SEO tips?
  • Just a sounding board?

Whatever it is, I’d be happy to help.

Online or over the phone

We can do it on the phone or with a tool like Hangouts, Skype or Zoom. Whatever you prefer.

How much does it cost?

AUD $250 + GST per 1 hour session.

Whenever Glenn critiques my copy, he’s extremely thorough. He leaves no stone (word/comma/exclamation mark) unturned. While this might seem a bit daunting at first, it’s actually the best! Glenn shows me exactly how my copy can be improved and why. And he’s a really nice human, so even when your copy sucks, you’ll still feel good about yourself. Glenn helps me get better at writing… which is a win for my clients. But he also knows loads about business processes and tools… which is a win for me. I learn something new every time we chat. When you get coached by Glenn, you’ll find he’s experienced, helpful and not in the least bit intimidating.

Angela Rodgers Picture Angela Rodgers


Glenn is a warm, funny, down-to-earth and thoroughly likeable guy with a tonne of wisdom to share. His coaching sessions have helped me impress my clients and have taken my copywriting skills to the next level. Working with Glenn has also helped me to tighten up my processes and get my business humming. I can now clearly see where my business is headed, and step into my future with confidence.

Anna Rogan Picture Anna Rogan


Glenn is a great mentor, leader, and teacher. He has a gentle heart that can tell what you need at the moment, and provides you with whatever help he can offer. Definitely a great guy to work with.

Sophie Luo Picture Sophie Luo

Chinese copywriter & technical writer

Meet your copywriter coach

I’ve been a full-time professional writer since 1994. First as a technical writer in the software industry, and then (from 2002) as a freelance copywriter.

I’ve written for over 400 clients, including some of the world’s leading brands. Like IBM, Toyota, Telstra, Virgin, Westpac, Caltex, the Commonwealth Bank and the Australian Government.

I have a Master of Arts (in International Communication) and a Bachelor of Arts (in English Literature & Linguistics).

I’m also the proud dad of 3 young kids and the lucky husband of the world’s best wife.

Learn more about me…

Book a
copywriter coaching session

To book a copywriter coaching session, please email to arrange a time.