A/B TEST RESULT: $24k/month increase!

June 1, 2018 • Glenn Murray

I don’t brag here often, but today’s an exception.

We designed a new sales page for a small software company, and we’ve been split testing it against the old one.

The test has been running for 2 weeks, and each page has received nearly 7,000 unique visitors:

In that time, our page has performed 18% better than the old one.

That equates to a whopping USD $18,484 more per month (AUD $24,482), at their average sale price. Or thereabouts.

And this a little company, not some giant like Microsoft. They have just 15 employees! So this revenue increase will make a massive difference to everyone.

I’m afraid I can’t show you the before and after at the moment, or name the client. I’ve been asked to keep all of that confidential.

Oh and for the record, yes, although they’re small, they get a LOT of traffic. I can look at their real time GA at almost any time of the day or night, and this is the sort of picture I see:

Anyway, that’s all. Pat on back concluded.

As you were.